Wrapping the wrist
Prototyping something new
Creating a new line of rubber straps comes with its own challenges. There had already been major players in the market for rubber straps, some notable brands having been established for more than 10 years, were already well-known house brands for watch collectors and users alike.
On the other hand, we needed to start completely from scratch. This meant identifying the models that held enough demand for us to soak our feet into first. Once that was done, we would need to prototype the design of the product. The product needed to be classy, distinct, and different. With these criteria in mind, the design phase focused on delivering functionality that matched our branding, all while needing to be sleek and comfortable. A signature product in our catalogue has always been our fully flushed leather straps, especially for the Rolex Sports Models.
With that, we found the perfect starting ground, creating a line of rubber straps that could fit not just 1, but 4 different Rolex Models. These models being the Rolex GMT Master II, Submariner 40MM, Daytona and YachtMaster 40MM
Our newer design featured the linings placed much closer by the sides, providing more space in the centre for a much cleaner look. However, design wise, simply having a fully flushed look is not enough, it needed something more. What if, we made it such that people could switch between straps at ease? Quick release straps were something we had in our leather straps, so what if we just, added that feature in?
Sizing in length
Now that the design was done, we needed to look at the scope of varieties available. We wanted everyone to be able to enjoy wearing our Rubber straps with ease and comfort. Hence, we decided to make 4 different link sizes, sizes for bracelets which had 3, 4, 5 and 6 links. This expanded our target audience, allowing for those with smaller wrist sizes to also be able to enjoy our straps!
The price must be right
Additionally, vulcanised FKM rubber is a slightly pricer material compared to latex. This material is heavily treated to ensure its durability while retaining its flexibility. We chose this material as we value quality of our products and want to offer them at the best price point possible.
In spite of that, we are pleased to announce that our straps are priced at a slightly cheaper price than other established brands for rubber straps, going at SGD$179/USD$132 per piece! This pricing is heavily considered to both accommodate the upstart costs, while still delivering a satisfactory product at a reasonable price! Available in 9 different combinations of colours, don’t miss out and get yours before stocks runs out!